Beyond the Code

Build smarter. Hire better.

Why Communication Is the #1 Factor in App Project Success

It doesn’t matter how skilled your developer is, how big your budget is, or how brilliant your app idea might be — if communication fails, the project will too.

In my experience working with over 100 clients, poor communication is the single biggest reason projects go sideways — and it’s almost always preventable.

The Silent Project Killer: Lack of Communication

Here’s how poor communication typically shows up:

  • Delays without explanation

  • Vague or unclear progress updates

  • Long gaps in responses

  • Unspoken assumptions that lead to wrong builds

  • Ghosting (yes, even mid-project)

It’s frustrating. It burns trust. And it costs you time and money.

Most app problems aren’t technical — they’re communication breakdowns.

What Good Communication Looks Like

You don’t need daily meetings or endless Slack threads. But you do need:

  • Consistent, timely check-ins (e.g. weekly)

  • Clear answers in plain English

  • Status updates without being chased

  • Willingness to explain and ask smart questions

  • Transparency around delays, roadblocks, and estimates

✅ Pro tip: Before you hire anyone, assess their communication style during the interview. If they’re vague or unresponsive now, it won’t improve later.


You Play a Role in This Too

Strong client-developer communication goes both ways.

Be the kind of client who:

  • Responds to questions quickly

  • Shares feedback clearly and respectfully

  • Defines what success looks like

  • Keeps a single source of truth for priorities

  • Is open to input on scope and complexity

  • Holds everyone involved in the project accountable

  • Pays invoices timely (having to chase payment is a quick way to sink trust and morale)

Your developer should feel like a collaborator — not just a task-taker.

Tools to Make Communication Easy

Even simple tools can keep your project on track:

  • Slack or Teams for quick conversations

  • Trello or Jira to track work

  • Zoom or Google Meet for weekly video check-ins

  • Shared docs for requirements, bug lists, and notes

You don’t need enterprise software — just consistency and clarity.


Watch for These Red Flags

If you see any of these early on, take them seriously:

  • Developer avoids video/audio calls

  • Long lags between responses

  • “Just trust me” responses to important questions

  • No questions asked during onboarding

  • Lack of status updates or missed deadlines without reason or through constant excuse making

If communication isn’t working, the project isn’t working.

You Deserve a Developer Who Communicates Like a Pro

I believe the best projects are built on strong communication, mutual respect, and shared goals. If that sounds like what you’re looking for, let’s talk.

Scott BrowerComment