What It Really Takes to Build a Successful App
Many people think building an app means hiring a developer and waiting for the magic to happen. But app development isn’t just a coding exercise — it’s a complex blend of planning, design, communication, testing, and business strategy.
If you’ve never built an app before (or even if you have), here’s what you need to know to approach the process like a pro — and avoid the costly mistakes most people make.
The 7 Key Components of App Success
Whether you’re building a small MVP or a full-scale product, these areas play a critical role in the outcome:
Project Management
You need a way to plan, track, and adjust course as things change — because they will. Even in small projects, good project management prevents scope creep and missed deadlines.
“Use short, clear milestones and check in regularly. Agile beats rigid plans.”
2. UI/UX Design
Your app needs to feel great — or users will abandon it, no matter how useful it is. Design isn’t decoration. It’s how users experience your product.
Consumer apps must look polished and intuitive
B2B/internal tools can be more utilitarian — but still need clarity and consistency
“Most developers aren’t designers. Hire one, or provide a full design spec.”
3. Testing & QA
Testing isn’t just finding bugs — it’s about verifying that what was built actually does what it’s supposed to do, in all conditions.
Functionality, performance, and edge-case testing matter
Real devices, different networks, real users = a smoother launch with higher reviews
“Don’t wait until the end. Test as you go, and plan for outside QA if budget allows.”
4. Communication
Poor communication kills more projects than poor code ever has. You need a freelancer or team that:
Explains things clearly without hiding behind technical jargon
Asks probing questions
Communicates delays and potential roadblocks as readily as successes
Leaves ego on the playground
“Don’t settle for someone who “just doesn’t talk much.” That’s a risk, not a personality.”
5. Budget Planning
A responsible developer doesn’t just build — they help you make cost-conscious choices:
Scalable backend services
Realistic infrastructure
Maintainable architecture
“Ask your developer: “What other costs should I expect beyond your rate?”
6. Monetization Strategy
Want to make money from your app? Then your developer needs to understand:
Subscriptions, in-app purchases, ads, freemium models
App Store rules around payments and security
Paywall options
Strategies that convert customers from free models to paid
“Monetization isn’t just marketing. It affects the architecture of your app.”
7. Complementary Technologies
Most apps require APIs, databases, payment processors, or 3rd-party services. Choosing the right ones early can save you time, money, and frustration later.
“Good developers don’t just “make it work.” They help you choose the right tools for the long haul.”
Bottom Line: Code Is Just the Tip of the Iceberg
Successful apps are the result of dozens of thoughtful decisions, all working together. If you're hiring a developer, you’re really hiring a partner — someone who can help you navigate all of these elements.
Ready to Work With Someone Who Gets the Whole Picture?
I’ve helped over 100 clients take apps from vague idea to App Store success — and I’d love to help you do the same.